Easter is just around the corner, and Cadbury Egg is looking to kick the season off with a new mascot and it could be your pet. Every Easter season is marked by seeing the same commercial on TV—the Cadbury egg commercial with a Clucking Bunny. Last year, the company revamped its commercial and launched a campaign to find their next star, and auditions are open again this year.
The audition campaign was a big success last year, where people submitted photos of their beloved pets wearing bunny years. More than 1,300 animals’ pictures were shared on Instagram using the hashtag #CadburyBunnyTryouts, and we saw all kinds of pets. There were pigs, a llama, a gecko, horse, and even a chicken, all looking for their opportunity to become the Cadbury egg spokesperson in a nationwide commercial. The prize went to a bulldog named Henri, but the search is on this year.
Auditions are open now and will run through February 24th, and ANY PET is eligible to enter – even a snake, spider, raccoon, or goldfish. The only stipulation is that you must photograph your real pet wearing a pair of bunny ears, real or photoshopped. However, if your pet moves to the semi-finalist phase where you’re asked to submit a video of your pet wearing bunny ears, those ears need to be on a real headband; no video-editing or altering is allowed. So, if you can’t get your spider to pose with a bunny ear headband, you’re out of luck.
To enter your pet, visit the Bunny Tryout section of Cadbury’s website and submit a photo of your pet wearing bunny ears and a statement in 50 words or less about why your pet should be the next big star. The finalists will be announced mid-March, where voting for the winner will be open to a public vote.
The winner will take home $5000 and will land the lead role in Cadbury’s 2020 Easter commercial. The company will also donate $10000 to the American Society for the Prevention of Cruelty to Animals in honor of the competition and all the pets who entered.
Full contest details are available on their website.