Back in the Before Times, Black Friday — in both online and on-literal-line forms — would start minutes after you finished gobbling down your turkey. But no more. This year, early Black Friday, as it were, kicked off sometime after Halloween. The hype is heavy, the promotions are everywhere, but real, honest-to-God deals are a little harder to find, so we did some digging for you. Here are nine true, can’t-miss early Black Friday deals from brands and stores we love, including an epic Lululemon sale for the ages.
With Warby Parker, you can now get 15 percent off when you purchase two or more pairs of prescription eyeglasses or sunglasses (including progressive and blue light) until December 31.
Lululemon is having a pretty major sale, with another drop happening on Nov. 26. Right now, a ton of great stuff is discounted, including this $138 hoodie. It's soft and breathable, with pockets for your stuff. The brand has everything from shorts to shirts to jackets on sale.
Normally $99, the AncestryDNA kit helps uncover your origins in over 500 regions to the most connections to living relatives. Plus it can pinpoint the specific regions you're from, not just the countries.
Anthropologie, which has some of the most unique gifts you can find for even the pickiest recipient, will offer 30 percent off site-wide November 25-30.
The PhoneSoap phone sterilizer, along with the new AirSoap air purifier, are part of the brand's killer Black Friday sale. The site is everything 20 percent off everything, with no product exclusions, using the code HOLIDAY20 at checkout. It's valid Nov. 23 - Nov. 30.
TB12, the health and wellness brand co-founded by Tom Brady and Alex Guerrero, is giving shoppers 20 percent off site-wide, plus free shipping, Nov. 26-30. Our pick: The home gym kit, which includes handle and looped resistance bands, plus a selection of functional pliability devices, and protein packets.
Bugaboo's Ant stroller is ultra-sleek and lightweight, and normally $499. It's also now 25 percent off at the Tot, which will be launching new deals daily. This particular one runs through Dec. 1. it has a height-adjustable handlebar and weighs under 16 pounds.
Even if you can't see your extended family this holiday season, you stay connected with photo books and prints. To that end, Shutterfly is offering up to 50 percent off everything, with an extra 20 percent tacked on as well with the code EXTRA20, through Nov. 24.
Farmacy, known for its commitment to ingredients sourced directly from farms, is offering 30 perent off sitewide plus a free Green Clean deluxe mini and Honey Halo deluxe mini on orders worth $60+ with code YAY30 from November 27-29. On November 30, the site will offer 30 percent off sitewide plus a free Green Clean deluxe mini and Honey Halo deluxe mini on orders worth $60+ with code CYBER30.
With this early Black Friday deal, now through November 26, save some serious money on 23andMe's at-home tests: This one is marked down from its usual $199. You get more than 30 trait reports, a DNA relative finder, and a family tree builder, plus more than 60 health reports, including your predisposition to certain diseases.
The prices aren't for the faint of heart, but Avocado makes the best mattresses you can buy. This crib mattress is made to order, of organic materials, has cotton-wrapped coils, and is handmade in Los Angeles. You can now save $200 on both this mattress and the brand's adult latex mattresses with code CYBER200. You can also get free pillows with the purchase of a green or vegan mattress using code 2FREEPILLOWS, or get a straight-up 20 percent off pillows without a code. All this is going on now, through December 7.
These's a slew of Instant Pots on sale, starting Nov. 22. This $180 one has 11-in-1 functionality with an air fryer.
This $120 Instant Pot, with 48 presents, will go on sale on Nov. 22. It's the fastest one on the market.
This $149.95 Instant Pot has 13 smart-touch programs and works with Alexa; you can connect it to wifi and control cooking through your phone. It even makes cakes.
Nuna makes some of the best baby gear around, and this travel crib, normally $450, is no exception. Its main selling point is its ease of use, including a one-handed fold and skid-proof feet. The price is lower than we've ever seen, thanks to Nordstrom, whose sales, in general, are no joke. This year, expect to save up to 50 percent on baby gear and other items, with deals dropping daily from November 23 until December 1.
Originally $520, this fan and space heater also cleans your air: It removes 99.97 percent of allergens and pollutants as small as 0.3 microns. It's especially great if you have small kids, because there are no blades.
Wayfair has great sales and a vast inventory. This oven-safe, 3.5-quart Le Creuset cast-iron pot is perfect for stews, soups, and browning meats; is the perfect size for a small family; and is majorly marked down from $300. The rest of Wayfair's site has pretty epic early Black Friday deals across every single product category.
PBK's gorgeous, customized stockings are on sale right in time for Christmas. Score them for $17 – $20, down from the usual price of $29.50. Many, many different styles are available and if you're gonna be kitschy, Christmas is the time to go all out.
Fancy towels instantly upgrade your shower. And as parents, any little bit helps. Boll & Branch towels are thick, oversized, and made from organic cotton. And from Nov. 20-26, you get 25 percent off purchases $150 or more with the code CYBERWEEK.
Kiehl’s skincare products forgo fancy packaging in favor of efficacy. The stuff actually, really, truly works. And from November 21 to 23, you can take 30 percent of all purchases using the code BEST; you’ll also get a free 5-piece gift set if you spend $135 or more.
Parachute's bedding is such that you pretty much want to stay in bed for hours. Or days. This quilt is but one example: It's made from ultra-soft and lightweight, yet warm, cotton. The entire site will be 20 percent off November 23–30. Time to get cozy.
Beautiful pots and pans at beautiful prices: That's Caraway. This set includes a sauce pan, a fry pan, a sauté pan, and a Dutch oven — everything you need to get dinner on the table. The cookware is ceramic-coated and made without PFOA, PTFE, other PFAs, lead, cadmium, nickel, or toxic metals. The set also includes a canvas lid holder and magnetic pan racks. Caraway will offer 20 percent off the entire site from November 23 to 30.
Saks has one of the most expertly curated online stores. This workhorse Tumi backpack, normally $895, has room for everything, from your books to your tech to your glasses. And you can get up to 70 percent off November 25–29, on hundreds of items across all categories.
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