Amazon Black Friday deals have officially started, so get ready for some great gift shopping for mom, dad, or yourself. Because so many retailers use Black Friday as an excuse to unload garbage products at rock-bottom prices, we focused only on brands and deals worth your money: PowerBeats Pro, Bose, Nanit, Owlet, Roomba, Xbox, and Apple, to name a few.
Black Friday marks the informal start of the holiday Christmas shopping season, and is one of the fastest ways to score great Amazon deals. Already we’re seeing some mind-blowing Black Friday deals on the Apple Watch, Garmin watches, and Coway air purifiers, and the Fitbit Versa 2 and PS4 Pro just dropped in price.
Owlet Baby Monitor Deal
This baby monitor, which tracks your baby's heart rate and oxygen levels during sleep, is normally $299.99.
The Owlet is never on sale. So, if you’ve been coveting this baby monitor, which lets you keep track of your baby’s heart rate and oxygen levels from anywhere, get it now.
Nanit Baby Monitor Deal
The Nanit baby monitor gives you real-time alerts, and this model is regularly $379.99.
This Nanit baby monitor comes with a floor stand that can switch between wall-leaning and freestanding mode for total flexibility. Plus, you receive real-time sound and motion notifications with adjustable sensitivity. And the video quality is best in class.
Apple AirPods Pro
The AirPods Pro are normally $249; they have the coveted noise-cancellation feature we've wanted.
We can’t believe these coveted AirPods Pro are already discounted, but here we are. They’re sweat-resistant and water-resistant, and most of all, have active noise cancellation.
The stellar Beats wireless headphones are normally $249.
Don’t buy sketchy, cheap headphones when you can get these beauties. They’re ideal for workouts because they have secure-fit ear hooks for comfort and stability. And they are sweat- and water-resistant.
Bose SoundSport Wireless Earbuds
The fantastic Bose noise-cancelling workout earbuds are normally $199, and just went on sale.
These top-of-the-line workout earbuds won’t shift or move around in your ears while you lift or run. They have an IPX4 rating, so sweat as much as you want. Plus, they are volume-optimized so you only hear the music you want, regardless of the noise around you, and they’re Bluetooth-optimized, so you can take calls.
We love the copper Bose earbuds, as well. The color! The price!
All the same features as above, but in a more vibrant color.
Fibit Versa 2 Deals
The new Fitbit is now down from its $200 list price.
The Versa 2 upgrade comes with Amazon Alexa built-in. With its Sleep Score functionality, the Versa 2 tracks how much shut-eye you get and the quality of your sleep. It has an always-on option. It tracks your heart rate, calories burned, steps walked, hourly activity, and active minutes.
Apple MacBook Black Friday Deals
We love everything about this laptop, especially the price. You get a 1.8 GHz dual-core Intel Core i5 Processor, 8GB of memory, two USB 3 ports, and one hell of a great machine.
Jabra Elite Active 65t Earbuds Deals
The Jabra Elite Active earbuds, perfect for working out are also down from $189.99.
These Jabra earbuds give you 15 hours of battery life. You can listen to music and take calls while you hit the treadmill. And the earbuds are Apple- and Android-compatible. They have a supremely comfortable fit, so you can work out and they stay secure.
Google Nest Smart Thermostat Deals
Save cash on your power bills with this smart thermostat. It learns the temps you like and programs itself. Plus, you can connect it to your devices and change the temperature when you feel like it, from wherever you are.
Garmin Fēnix and Vívoactive 3 Deals
This $649 Garmin Fēnix smartwatch estimates your heart rate at the wrist and includes color TOPO maps.
Garmin’s Fēnix 5 Plus series watches have built-in mapping and navigation features to help keep you oriented when you’re out hiking or jogging. Plus you get full-color TOPO mapping with map data optimized for navigation and location tracking; the watch also helps you find the best routes for runs, hikes, or bike rides.
You'd be a fool to pay $279.99 for Garmin's Vívoactive 3 GPS smartwatch, which is loaded with features and has a gorgeous interface.
The Vívoactive 3 comes with 15 preloaded GPS and indoor sports apps, including yoga, snowboarding, running, and swimming. It lets you easily monitor your fitness level with VO2 max and fitness age estimates, and it helps you manage stress. Battery life is up to seven days in smartwatch mode and 13 hours in GPS mode.
Ring Doorbell Black Friday Deals
The Ring Video Doorbell 2 has a quick-release rechargeable battery, so you can charge it without having to remove it. The Ring 2 also has far better resolution than the cheaper model.
If you want the ultimate in home security, grab the hardwired Ring Video Doorbell Pro, which is normally $249.
The Ring Pro is hardwired so it never needs to be charged. It takes 15 minutes to install. Its most stellar feature is called advanced motion detection, which lets you tailor your motion zones to focus on the most crucial areas of your yard.
Xbox One Black Friday
Right now, you can save $100 on the Xbox all-digital disc-free gaming console.
With this all-digital product Xbox, you get disc-free gaming, plus a console upgrade option. The bundle includes the Xbox One S 1TB All-Digital Edition Console, wireless controller, one month of Xbox Live Gold, and download codes for Minecraft, Sea of Thieves and Fortnite Battle Royale.
Xbox One X Black Friday
The regular price on this bad boy is $499.99.
The newest Xbox console is the most powerful Microsoft has ever released. It lets you experience really and truly immersive 4K gaming. You get more memory, smoother gameplay, and stunningly lifelike details.
PS4 Pro Black Friday
This killer PS4 gaming bundle normally runs you $299.99.
A great deal on a great set. You get a black 1TB PS4, matching Dualshock4 wireless controller, the God of War game, the Last of Us game, and and Horizon Zero Dawn.
Sony's latest and greatest PlayStation PS4 console is normally $399.99.
This is the most advanced PlayStation system out now; the PS4 Pro outputs gameplay to your 4K TV. That means games look insanely sharp and detailed, with improved clarity and faster frame rates.
Kindle Fire Deals
The 7-inch Kindle Fire tablet for kids is normally $100, but is $40 off for Black Friday.
We love this kids’ tablet. It’s easy to use, and even easier for parents to manage. In terms of storage, you get 32 GB, plus unlimited cloud storage for Amazon digital content purchases. And as with other kids’ tablets, it lets parents set screen time limits, educational goals, and filter content with clear-cut parental controls.
The 8-inch kids' tablet is$50 off its usual $129.99 list price.
This might be our favorite tablet from the Kindle Fire Kids’ category. It’s just right — in terms of screen size, the 32GB internal memory, and the 10 hours of battery life.
This tablet has an 8-inch screen, 16 GBs of internal storage, and up to 10 hours of battery life. It’s also Alexa-enabled.
If you're cool with a smaller screen, you can save $20 on the Fire 7 tablet.
This smaller tablet is also enabled to be Alexa-free and gives you up to seven hours of battery life.
Save $50 on the Fire HD 10 tablet, the latest and greatest of the Fires.
With this Kindle, you get a gorgeous 10-inch screen, and an even more gorgeous 12 hours of battery life. Plus, this tablet is way quicker than its younger siblings.
Fire TV and Echo Deals
Amazon just discounted the Fire stick from its regular price of $49.99.
You cannot beat the price on this powerful 4K streaming media stick, which works with Alexa so you can voice control what you watch.
It’s fast. It’s voice-controlled. And it’s on sale. Now, you can watch all the holiday movies you want, for way cheaper.
Save big on the thinnest, lightest Kindle you can buy, which is regularly $129.99.
Why this Kindle? Because it weighs close to nothing and you can read by the pool — or in the tub, since it’s waterproof. It has a 300ppi glare-free display that reads like real paper even in bright summer sunlight.
Blink XT2 3 Camera Kit is $65 off
Ring indoor cam 2 pack is $40 off
Amazon Smart Plug is $20 off
Echo Dot with clock is $25 off
Echo Dot is $27.99 off
Echo Auto is $20 off
Echo (3rd gen) is $40 off
Echo Show 5 is $40 off
Echo Show is $80 off
Apple Watch Black Friday Deals
The Apple Watch Series 5 GPS and cellular is normally $799, but not anymore.
This model of the fantastic Apple Watch is loaded with features, including a 64-bit dual-core processor, a W3 Apple wireless chip, barometric altimeter, optical heart sensor, electrical heart sensor, and an ambient light sensor. It has up to 18 hours of battery life.
If you've been holding off on getting the new WiFi Apple Watch 5, now is the time to pull the trigger.
The WiFi-only model of the Apple Watch 5 is the cheapest we’ve seen it. It has a far wider display area, a second-generation optical heart sensor, and an electrical heart sensor. It has fall detection and a digital crown with haptic feedback. Plus, it has up to 18 hours of battery life.
The Apple Watch Series 4 is down from its regular price of $399, so it's a great option if you're not hungry for the latest and greatest model.
The Apple Watch Series 4 isn’t the 5 but is an upgrade over the third edition: it has a larger display area, a thinner case, and a second-generation optical heart sensor, as well as 64-bit dual-core S4 processor, which is up twice as fast as the S3 processor found in the Apple Watch 3.
The Apple Watch Series 3 is down from its list price of $299.
The Apple Watch Series 3, while not as fancy as its Series 5 siblings, has a nicely-sized display, a dual-core S3 processor, an optical heart sensor, and up to 18 hours of battery life.
Normally $199, the latest iteration of the Apple AirPods comes with a wireless charging case.
This set of Apple AirPods lets you double-tap to play or skip forward, and features the upgraded H1 headphone chip that gives you faster wireless connection to your devices.
The newest Apple iPad is down from $429, so get it while you can and you won't regret it.
This is a major bargain on the newest version of the iPad, with a 10.2 inch display, WiFi, 128GB of storage and an 8MP back camera, plus 1.2MP FaceTime HD front camera. You’ll win Christmas.
The latest model of Apple's AirPods are the cheapest we've ever seen.
The newest version of the brand’s beloved yet pricey AirPods are automatically on and automatically connected. They connect to Siri. You just double-tap them to play or skip forward. Best of all, the new Apple H1 headphone chip delivers faster wireless connection to your devices.
This gorgeous wireless speaker is normally $299.99.
We love the look of this wireless Bluetooth Marshall speaker. Its sound quality is top-notch, and it works with Alexa.
Nintendo Switch Black Friday Deals
You now save $25 on the Nintendo Switch portable gaming console.
The ultra-portable Nintendo Switch can either be played as is, or docked to your TV.
The Nintendo Switch Joy-Cons make gaming more fun and versatile. They can be used independently in each hand, or together as one game controller. Plus, they can attach to the main console for use in handheld mode, or be used in two-person games.
Get ready for major savings on the Nintendo Switch for Amazon Black Friday.
The beloved Nintendo Switch is going to drop in price. You can play it at home or on the go, solo or with friend. It connects to your TV as well, unlike the Nintendo Switch Lite.
Amazon is dropping the price on the Nintendo Switch Mario Kart 8 Deluxe, which is normally $389.94.
This Nintendo Switch bundle includes the console, the Joy-Con, two straps, an HDMI cable, and a download code for Mario Kart 8 Deluxe.
Black Friday Toy Deals
The L.O.L. Surprise! 2-in-1 Glamper is way down from $99.
Does the L.O.L. brand produce a ton of plastic waste? Yes it does. Is this still one insanely cool toy? Yes it is. It’s also one of our toys of the year.
This oddly compelling Frozen 2 toy is down from $39.99.
Kids project a snowflake using a controller, and a singing Olaf follow the snowflake around. We did say it was oddly compelling.
Every single Avengers fan needs this Infinity Gauntlet, down from $99.
Defeat Thanos with this articulated Infinity Gauntlet; when activated, the power gauntlet’s six Infinity stones glow and pulsate.
If your kids are into Barbie, this collectible holiday model is down from $39.99.
Holiday Barbie is full of sparkle, wearing a gown with red and white print and silvery sparkle detail. The price is even prettier.
Not to be outdone, the Fortnite battle bus is also down from $39.99.
This toy is a must for Fortnite fans, and comes with Funk Ops and Burnout figures.
Hooray! One of Fatherly's best toys of the year is now discounted.
This fabulous toddler ball pit isn’t just a ball pit. It’s also a sensory toy that includes holes to push and pull balls through, a non-slip bottom, crinkling feet, squeaking button, a textured ring, and attached soft ball rattle.
Another Fatherly best toy pick, this $14.99 toy helps toddlers with their fine motor skills.
We’re all about toys that make learning as fun as possible, and this toy fits the bill. The owl helps toddlers develop all the fine and gross motor skills they need for preschool.
Fatherly's favorite toy lightsaber lets kids record their own sounds, and is normally $29.99.
You can buy an ordinary lightsaber. Or you can get this one, for kids four and up, that lets them record their own battle sounds.
This badass Lego set from The Mandalorian is a true masterpiece for builders and is normally $49.99.
Inspired by the Disney+ series, this building kit features the unique AT-ST Raider as well as Cara Dune and two Klatooinian Raider minifigures. The Raider itself has jointed posable legs, a turning turret that opens and two firing shooters.
This hybrid owl and drone, another of our toys of the year, is also down in price.
Kids nurture the owl, and when it’s ready, it leaves its (charging) nest. It flies around indoors, and then returns to its nest to rest (or recharge).
This five foot tall elaborate and highly detailed dollhouse is pretty much the ultimate for any Frozen 2 fan.
You’ll win Christmas with this phantasmagoric playset. It has a moving balcony, lights that actually work, and seven fully furnished rooms with a piano, banquet table, and of course a throne chair.
Hape's robot factory was our toy of the year winner, and this close cousin is another great choice. Plus, it's normally $39.99.
This set lets kids build a domino race track with over 100 pieces of wooden blocks; it’s a great way to get them into STEM learning without them even knowing it.
Another one of our toys of the year, this time a gross-cool science kit, is also on sale.
Kids have to use their motor skills to dissect the alien with the enclosed tool. But the good news is, a bag of reusable ooze is included in every alien stomach, so there’s much less waste than with other toys.
The latest and possibly greatest L.O.L. Surprise! kit will be 15 percent off.
This L.O.L. Surprise! has 60+ surprises plus an exclusive family set.
This ingenious marble run and STEM toy is down from its list price of $59.99.
Great for kids eight and up, this tricked-out marble run lets kids build their own race tracks and experiment with gravity, magnetism, and kinetics.
We love the brand's binoculars, and same goes for this talking microscope, which is normally $49.99.
So yes, hearing Bindi Irwin’s voice is a tad creepy. Kids insert a slide and hear all about it.
The 7,541 piece Millennium Falcon will be 40 percent for Black Friday.
Save big on the iconic and largest LEGO Star Wars Millennium Falcon to date. It’s huge. It’s gorgeous. It’s hours of good times.
This gorgeous dollhouse is already down from its $189.99 list price.
This intricate dollhouse has five rooms of open space to play in and decorate, and it even features a glass slipper and pillow.
Pretend kitchens are great for, well, pretend play, and this beauty will be 40 percent off.
This play kitchen is compact for small spaces, and the oven, refrigerator and microwave doors all open and close.
Another big hit this year is this $97 interactive bear, who has more than 100 sound and movement combinations and doubles as a sleep companion.
Great for ages four and up, this bear is a standout because when you put him into sleep mode, he makes soothing sounds and helps kids go to sleep.
This magical $60 unicorn sings with kids when they hold up a microphone and lets them style her.
Also great for kids four and up, Myla is a fully tricked-out unicorn who lights up when kids use the magic color-transferring brush on her. She’s totally unique and totally fun.
Normally $30, this sloth teaches toddlers about colors, letters and numbers.
When kids press the buttons on this sloth, they’ll hear songs and phrases about the alphabet, numbers, opposites and colors.
This dazzling, detailed Playmobil ice palace set is normally $139.99.
This captivating set, ideal for kids four and older, has a throne and a light-up floor. Plus, there’s a spiral staircase, the princess’ chamber, and hoop skirt that changes patterns in the cold.
Elsa's gorgeous jewelry box Lego set from Frozen 2 is down from $40.
We like this jewelry box Lego set because it’s not too gag-inducing princess-themed. Plus, kids can store their treasures in it, and it includes a mirror, drawer, and lock. It’s a wintertime activity worthy of the film.
Normally $50, this Frozen 2 Lego set is a gorgeous treehouse featuring three iconic characters.
Kids play with Anna, Olaf and Mattias, while they explore the enchanted forest and discover mythical ancient stones. There’s even a zip line and a flying fish toy function.
Instant Pot Black Friday Dealsfinally
You can control this Instant Pot using Alexa, because it’s WiFi-enabled. It’s a pressure cooker, slow cooker, rice/porridge cooker, yogurt maker, cake maker, saute/searing machine, steamer, and food warmer. It also monitors pressure, temperature, keeps time, and adjusts heating intensity and duration for perfect results.
The six quart Instant Pot was $99.95. Best price ever for the perfect dinner companion, which makes enough food for six people.
You know the Instant Pot. This six-quart model is also an electric pressure cooker, rice cooker, slow cooker, yogurt maker, steamer, food warmer, and sauté powerhouse. It’s seven gadgets in one.
The Instant Pot Ultra is down from $149.95, and you can even use it to sterilize bottles or make a cake.
This Instant Pot replaces 10 kitchen appliances, because it’s a pressure cooker, slow cooker, rice/porridge cooker, yogurt maker, cake maker, egg cooker, sauté/searing machine, steamer, warmer, and sterilizer. Yup, it sterilizes bottles. Seriously.
Roomba Black Friday Deals
Get ready to pay only $399 for this Roomba robot vacuum.
If you have pets, get this robot vacuum. It has a three-stage cleaning system that sucks up the dirt and pet hair you see and the allergens and dust you don’t.
Yes, the docking station is huge, but so is this Roomba's cleaning power. Especially when it's not $1,099.00.
Two great things about this top of the line Roomba robotic vacuum: It automatically disposes of dust and garbage that it sucks up, so you don’t have to empty the bin daily. And its cleaning power really is second to none. You can control it remotely, and it’s just as incisive on hardwoods as it is on carpets.
Another great Roomba deal, this time down from $799. This Roomba has multi-surface brushes that don't get tangled with pet hair, so this vac is great for homes with dogs and cats.
This Roomba has a three-stage cleaning system to pick up the hair and crud you see and the allergens you don’t. It has 10 times more sucking power than older models.
Black Friday Baby Deals
If you want a top-rated jogging stroller, get this set, down from $200.
This baby jogging stroller includes a car seat for infant 5-30 pounds. The stroller itself features a lockable front swivel wheel for jogging. The handle is extra wide, ergonomically shaped and foam padded. The stroller can accommodate children up to 50 pounds and 42 inches tall.
This high chair, which accommodates kids up to 50 pounds, has a removable swing open tray with four adjustable positions, and a compact, one-hand, standing fold with carry handle.
This Graco baby swing is normally $200. It's loaded with options, giving you eight ways to swing your baby around.
This is your baby’s personal massage chair. You can bounce, move it in a circle, zig-zag, sway, and do a figure eight. The swing has a multi-direction seat that lets your baby enjoy either side-to-side or front-to-back swinging. And it doubles as a removable baby rocker. The max weight limit is 25 pounds.
The Fisher-Price baby swing is regularly $160 and has six swing speeds, plus 16 soothing songs and sounds.
With this baby swing, you choose from a variety of soothing options to find the calming combination that works best for your baby. It plugs into a wall, thereby eliminating the need for batteries. Plus it has a mirrored dome to keep your baby engaged. The max weight limit is 25 pounds.
Normally $240, this is the gold standard in baby bouncers and something you'll use every day.
This gorgeous baby bouncer has four positions, for rest and play, and folds flat for storage or transporting. Its natural bouncing movements means you don’t need batteries or plugs. It’s suitable for newborns, up to kids aged two.
We love Skip Hop's baby gear, including this $130 bouncer. It's basically a Garmin for your infant.
Ideal for babies four months and up, this bouncer has a counter to track your baby’s jumps, plays music, has flashing lights, and a 360-degree rotating seat. Plus it has clip-on, movable toys that parents can switch out if the baby gets bored with them.
Amazon Black Friday: What You Need to Know
Last November, Amazon announced that Cyber Monday as its single biggest shopping day of the year, while the five days between Thanksgiving and Cyber Monday broke records. Customers in the U.S. purchased millions more products over the five day period versus the same time period last year. Throughout the five shopping days, Amazon customers ordered more than 180 million items.
When Do the Amazon Black Friday Deals Start?
Officially, not until Nov. 29. But in actuality, they started Nov. 22 and last through the week. Expect major savings on Apple devices and Apple watches, Amazon Echo devices, gaming consoles, and Ring doorbells.
How to Score the Best Deals on Amazon on Black Friday 2019
Plan ahead and be on the lookout. Know what you want, keep an eye on it, and strike when the price drops. Of course, Amazon runs lighting deals, which go for a set amount of time until an item sells out. Once it’s gone, it’s gone.
Every product on Fatherly is independently selected by our editors, writers, and experts. If you click a link on our site and buy something, we may earn an affiliate commission.