Unless you recently awoke from a five-year coma there is a roughly one hundred percent chance that you are, if anything, way too familiar with the children’s song “Baby Shark.” Pinkfong’s version of the maddeningly, sadistically catchy ditty exploded out of the gaudy ghetto of kiddie Youtube to become a breakout hit around the world. “Baby Shark” was a top 40 hit in the United States, peaking at 32, in addition to charting in Australia, Canada, France, Ireland, New Zealand, Scotland, Sweden and the UK.
Even more impressively, the viral video for “Baby Shark” is the most viewed video in the history of Youtube, having wracked up eight BILLION hits. That’s right: eight BILLION hits. That’s a lot.
Pinkfong, the South Korean company that produced the definitive version of “Baby Shark” realized what a gold mine they had in the smash-hit video and song, its title character, and supporting characters Mommy Shark, Daddy Shark, Grandpa Shark, and Grandma Shark.
So they’ve spent the last half-decade relentlessly exploiting the popularity of “Baby Shark” in myriad ways. There’s a Nickelodeon Jr. show that debuted in December of last year, as well as a feature film in Pinkfong & Baby Shark’s Space Adventure and merchandise up the wazoo.
This article was originally published on