A marketing tactic for the upcoming film, Candyman, is daring fans to say the titular boogeyman’s name into their phone’s microphone five times to see a trailer for the highly-anticipated film. It turns out that, despite the brilliant marketing tactic, the internet is mostly RSVP’ing “Absolutely not,” to the invitation because messing with ghosts is nobody’s idea of a good time. And honestly, fair!
IDareYou.CandymanMovie.com will play the trailer for the highly-anticipated Jordan Peele film, and all you have to do is say ‘Candyman’ five times into your phone. Easy enough, right?
Well, yes and no, as some people expressed their lack of amusement with this supernatural tomfoolery.
“No. I will quite literally punch anyone who does this around me in the throat & leave you to be his victim,” wrote author Mikki Kendall on Twitter.
And many others agreed, saying that the idea that they would risk the Candyman’s wrath for a trailer is just nonsense.
For anyone unfamiliar with the Candyman myth, it originated in Clive Barker’s 1985 short story, “The Forbidden.” The story was then adapted into a successful horror film franchise in the ’90s revolving around Daniel Robitaille, the son of a slave who becomes the “Candyman” after he is brutally murdered for participating in an interracial love affair in the late 18th Century.
No. I will quite literally punch anyone who does this around me in the throat & leave you to be his victim https://t.co/F07QFAt5O1
— Mikki Kendall (@Karnythia) August 23, 2021
According to the legend, if you say Candyman into a mirror five times, you will summon Robitaille and he will kill you, which, to me, sounds like a pretty bad time. And it’s clear that many people agree with me, as dozens of people on Twitter expressed their fervent disinterest in participating in any sort of Candyman games. Even some people who claimed to not believe in the supernatural chose not to engage, citing Pascal’s Wager as their reasoning to not tempt fate.