A marketing tactic for the upcoming film, Candyman, is daring fans to say the titular boogeyman’s name into their phone’s microphone five times to see a trailer for the highly-anticipated film. It turns out that, despite the brilliant marketing tactic, the internet is mostly RSVP’ing “Absolutely not,” to the invitation because messing with ghosts is nobody’s idea of a good time. And honestly, fair!
IDareYou.CandymanMovie.com will play the trailer for the highly-anticipated Jordan Peele film, and all you have to do is say ‘Candyman’ five times into your phone. Easy enough, right?
Well, yes and no, as some people expressed their lack of amusement with this supernatural tomfoolery.
“No. I will quite literally punch anyone who does this around me in the throat & leave you to be his victim,” wrote author Mikki Kendall on Twitter.
And many others agreed, saying that the idea that they would risk the Candyman’s wrath for a trailer is just nonsense.
For anyone unfamiliar with the Candyman myth, it originated in Clive Barker’s 1985 short story, “The Forbidden.” The story was then adapted into a successful horror film franchise in the ’90s revolving around Daniel Robitaille, the son of a slave who becomes the “Candyman” after he is brutally murdered for participating in an interracial love affair in the late 18th Century.
“[I]t’s not that I necessarily believe in the supernatural, but I really do believe in not tempting fate. like, I’d rather just not poke a potential hornet’s nest,” one user wrote. That’s the type of person who won’t die in the horror movie, because they’re too damn smart.