Moonkie Celebrates Its 5th Birthday With A Global Hug for Families

Moonkie, the modern baby brand loved by families worldwide, is turning five and celebrating in a big way. On August 15, 2025, the brand launches Moonkie Brand Day, a global campaign featuring a Times Square showcase, limited-edition bundles, and the debut of MoonPoints, a new rewards program just for parents.

Since 2020, Moonkie has become a favorite for stylish, practical essentials like silicone baby toys, baby feeding sets, and the popular Moonkie Hug & Go™ toddler backpack. With a focus on real-life routines and Montessori-inspired design, the brand now supports families in over 30 countries.

This milestone is a thank-you to the community that built Moonkie. From special offers to family features and photo-sharing moments, Moonkie Brand Day is packed with ways to take part, feel appreciated, and have fun.

Mark Your Calendar For August 15

Moonkie Brand Day is packed with joyful surprises and real ways to get involved. Here’s what’s coming:

• To celebrate the Brand Day real Moonkie families from the #MoonkieMoment campaign will be featured on a digital billboard in Times Square on launch day.
• A behind-the-scenes peek at how Moonkie creates its Montessori toys and baby products.
• Anniversary giveaways celebrating everyday parenting — 5 Years, 5 Gifts, 5 Lucky Winners on Instagram and the website.
• The launch of MoonPoints, a family-first rewards program.

Whether you’re buying your first baby feeding set or refreshing your favorite sippy cup, there’s something here for every stage of the parenting journey.

Meet MoonPoints: Simple Rewards For Everyday Moments

MoonPoints is Moonkie’s new (and free!) loyalty program designed to reward families for the things they already do — like shopping, signing up, celebrating baby milestones, and even sharing the joy with friends.

Every action earns points that can be redeemed for discounts, exclusive products, and early access to new drops like Moonkie toys. Members can even earn bonus points on their baby’s birthday or for first-time purchases of special items like the Luxe Playtime or First Bites gift sets.

“We know parenting is full of little wins that often go unnoticed,” the Moonkie team shared. “This is our way of recognizing those moments and giving something back.”

Families who join MoonPoints during the Brand Day campaign will earn double points on their purchases — plus enjoy a head start toward VIP tiers with even more perks like extended return windows, free personalization, and surprise gifts.

Big Savings On Your Favorite Bundles

To celebrate five years, Moonkie is offering special prices on some of its modern baby essentials. These bundles are built around everyday routines like mealtime, travel, and play.

Available August 15-31:

Playtime Gift Set - $57.79 (reg. $67.99)

First Bites Gift Set - $72.24 (reg. $84.99)

Beach Toy Gift Set - $49.29 (reg. $57.99)

On‑The‑Go Gift Set - $67.99 (reg. $79.99)

Moonkie Hug & Go™ Toddler Backpack - $28.04 (reg. $32.99) (Babu, Mossy, Rosie Hop)

Baby Food Feeder (2‑Pack) - $16.14 (reg. $18.99)

These include family favorites like silicone baby toys, silicone baby utensils, and soft-touch gear that fits beautifully into modern homes.

Made for Families, Inspired By You

This campaign is all about the families who’ve trusted Moonkie with their everyday routines. From your baby’s first spoonful to their first trip to daycare with their baby backpack, you’ve made Moonkie part of your life, and this celebration is for you.

Looking for a thoughtful, personalized baby gift or a sweet first birthday surprise? Moonkie’s curated gift sets are ready to wrap and loved by parents for their style, safety, and ease of use. With a continued focus on eco-friendly baby products, everything is designed with both families and the planet in mind. On August 15, Moonkie’s campaign page goes live with exclusive brand day sale, MoonPoints sign-up, and stories from families around the world. Until August 3, share your favorite memory using #MoonkieMoment to join early.

Celebrate 5 years of Moonkie with rewards, real moments, and a spotlight in Times Square!

About Moonkie

Moonkie makes baby essentials that look good, feel good, and work hard for real family life. From Montessori-inspired toys to soft, eco-friendly feeding sets, everything is designed to bring a little more calm and joy to your everyday moments.

Media Contact

Instagram: @moonkie_official

TikTok: @moonkie_official

YouTube: Moonkie on YouTube

Prices and availability are accurate as of the time of publication and are subject to change without notice. Please check the retailer’s website for the most up-to-date pricing information.

BDG Media newsroom and editorial staff were not involved in the creation of this content.