Disney Is Having a Fire Sale On Digital Downloads

Walt Disney Studios is offering a huge discount on a slew of titles available for download from digital storefronts including Amazon and Vudu. Normally $14.99 to $19.99, films from the Disney library, including many added when Disney acquired 20th Century Fox, are on available at prices between $4.99 and $9.99.

Titles will rotate each week based on a theme. This week, “Feel Good Movies” like Bohemian Rhapsody, The Greatest Showman, The Joy Luck Club, Pretty Woman, The Sound of Music, Napoleon Dynamite and Little Miss Sunshine for $4.99, a whopping $10 off.

Next week, “Family Fun Flicks” like Night at the Museum, Mrs. Doubtfire, and the 1959 version of Journey to the Center of the Earth make the cut, along with a bunch of Disneynature documentaries on sale to coincide with Earth Day on April 22.

On May 4, there we be a sale on every Star Wars movie — including the most recent one, The Rise of Skywalker, to celebrate Star Wars Day.

The day after that, a weeklong sale on “Game Changers” begins. We’re talking sports movies like the Mighty Ducks trilogy, The Sandlot, Remember the Titans, and last year’s Ford v. Ferrari.

Action fans can look forward to the week of May 12, with Fight Club, Man on Fire, Die Hard, and the incomparable Con Air all available at steep discounts.

After that, the film of the “Princess Collection” — Aladdin, The Beauty and the Beast, Cinderella, The Little Mermaid, Sleeping Beauty, Tangled, and others — that go on sale, from May 19 through the 25th.

According to media analytics firm Comscore, year-over-year video on demand was up nearly 30 percent last month, a clear sign that self-quarantining movie lovers without theaters to go to are turning to streaming to get their their film fix.

Disney is trying to lure these folks not just into subscribing to Disney+, but into buying its titles through the various VOD platforms, including YouTube and Amazon Video.