Parenting

These Teen YouTube Stars Are Using Their Global Reach to Empower Girls Everywhere

Their parents taught them well.

by Brooklyn and Bailey McKnight
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Originally Published: 
Brooklyn and Bailey McKnight

Every time you like and share this post, Johnson & Johnson will donate $1 (per social action), up to $500,000, via the Global Moms Relay to help improve the health and well-being of families worldwide in support of Shot@Life, UNFPA, Girl Up, UNICEF USA, and Nothing But Nets.

What do we wish were true for families everywhere?

We wish that families had sufficient food and water because we know how many families are out there who are starving. We know that parents out there want to be able to provide for their children and give them a healthy life and they cannot do that without the necessities like food and water. I know how much my family means to me and how much my parents want to provide a good life for me and that’s always built on basic necessities. Everyone deserves those basic necessities.

I think that education is super important because with an education you’re not making a temporary better life, but a permanent better life. Education gives you the ability to get a job, be more successful, and make more money so that you can have those things like food, water, medicine, health, hygienic supplies — the kind of stuff that really helps you create a better life for you and your children.

Brooklyn and Bailey McKnight are stand-out artists and positive teen role models with a massive digital footprint that reaches over 5M followers daily. The Texas-based, identical twins originally surfaced on YouTube as models for their mother, Mindy McKnight’s, flagship DIY channel Cute Girls Hairstyles, a visually extraordinary series that showcases the art of hair design. The twins quickly became their own personalities and launched a vlog channel in 2013 with a focus on family-friendly lifestyle and teen interests. To date, Brooklyn and Bailey’s channel claims 484 million lifetime views.Brooklyn and Bailey kicked off 2017 with the announcement of their entrance into the music industry. The pair is partnered with Benny Cassette, a music producer attached to Kanye West’s Very GOOD label with a portfolio that includes The Band Perry, Miguel, John Legend, and Lily Allen, to create a series of upbeat, uplifting songs that offer listeners a positive message. Their first track, “Dance Like Me,” debuted on Friday, 3/3 to a highly receptive fan base. The McKnight twins will roll out the remaining songs, and music videos, through summer 2017.You share, they give: Each time you ‘like’ or share this post via the social media icons on this post, watch this video or comment below, Johnson & Johnson will donate $1 (per social action), up to $500,000 divided equally between Shot@Life, UNFPA, Girl Up, UNICEF USA and Nothing But Nets. The Global Moms Relay was created by the United Nations Foundation and Johnson & Johnson with support from BabyCenter, Fatherly, Global Citizen, and Charity Miles to help improve the lives of families around the globe. Share this post with the hashtags #GlobalMoms and #JNJ, and visit GlobalMomsRelay.org to learn more.

You can also use the Donate A Photo* app and Johnson & Johnson will donate $1 up to $40,000 per cause when you upload a photo for Shot@Life, UNFPA, Girl Up, UNICEF USA or Nothing But Nets, to a maximum total of $200,000. You can help make a difference in seconds with the click of your mouse or snap of your smart phone.

* via the Donate A Photo app for iOS and Android. Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.

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