Success stories

Robert Nikic: Tech CEO That Went From War Refugee to Inc. 5000

It’s not about business success only.

by Contributing Writer

The story of Robert Nikic, the CEO of Why Unified, is one inspired by resilience and determination. In a candid interview with The Daily Flash, Nikic shared his journey from being a refugee in war-torn Yugoslavia to becoming a leading figure in the American business world. His story is not just about business success: It's a heartening tale of overcoming adversity and helping others do the same through his platform, Why Unified.

A Journey Marked by Resilience and Determination

Nikic and his family fled from the ravages of war in ex-Yugoslavia, losing everything they had—their home, possessions, and the life they knew. Arriving in New York with nothing but the clothes on their backs, the family faced daunting challenges. Reflecting on this, Nikic shared, “Coming from war and having nothing teaches you the real value of perseverance and hope. It ingrains in you a determination to build a better future not just for yourself but for others who might be struggling.”

Early Entrepreneurial Endeavors: Lessons in Perseverance

As a teenager, Nikic started several technology companies, each failing but teaching him valuable lessons about the business world. These experiences were pivotal, setting the stage for the creation of Why Unified. “Each failure was a stepping stone, a learning curve that brought me closer to understanding what entrepreneurs really need to succeed,” Nikic said.

Why Unified: A Mission to Empower Entrepreneurs

Why Unified is the embodiment of Nikic's vision—a platform designed to help entrepreneurs navigate the complex world of online selling. By integrating essential e-commerce aspects, Why Unified provides a more predictable and efficient path for online businesses. “Why Unified is my way of giving back, of helping others avoid the pitfalls that I faced. It’s about creating a predictable path to selling online that is accessible to everyone regardless of their background,” Nikic added.

The Rise of Why Unified

Under Nikic's guidance, Why Unified has achieved remarkable success, transforming the dropshipping industry:

  • Inc. 500 List: Why Unified was named the 418th fastest-growing company in the United States by Inc. Magazine, a notable recognition on the prestigious Inc. 500 list.
  • Industry Leader: USA Today recognized Why Unified's reviews as the best in the dropshipping industry. Similarly, Digital Journal credited the company with "disrupting the dropshipping industry."
  • Media Accolades: ABC Action News remarked on the significance of Why Unified’s ranking among 100,000 companies. Benzinga labeled the company as a "golden ticket" into e-commerce, and CBS News highlighted its role in aiding entrepreneurs nationwide.
  • An Enabler in E-commerce: Yahoo! Finance noted Why Unified's role as more than just a platform, while The Guardian recognized Nikic as a top dropshipping marketer. New York Weekly praised the company for providing essential tools for success.

Robert Nikic's journey from a war-ridden past to leading one of America’s fastest-growing companies is a poignant reminder of the power of resilience. Why Unified, under his leadership, continues to empower entrepreneurs, reflecting his deep commitment to helping others succeed. As Why Unified grows, it carries with it the spirit of determination and hope that Nikic embodies—a beacon for entrepreneurs facing their own challenges.

BDG Media newsroom and editorial staff were not involved in the creation of this content.