No kid wants to wear glasses. Ask any adult who sported a pair in elementary school. It’s not fun. Warby Parker wants that to change. Starting today, the popular purveyor of hip, affordable eyeglasses for stylish adults is unveiling a line of hip eyeglasses for stylish kids, too.
So as not to back out of a winning formula, the glasses in question are actually mini-me versions of the company’s most favored adult frames ⏤ the Wilkie, Lyle, Louise, Percey, Chamberlain, and Daisy ⏤ in two sizes: the Jr. (ages 8+) and the Jr. Jr. (ages 4-7). The frames are made of the same hand-polished acetate and the lenses are still impact-resistant polycarbonate with a scratch-resistant coating ⏤ so they won’t need to be replaced after the second day. Even better, the kids’ versions get spring hinges. Both the Jr. and Double Jr. will cost the same as a pair of Warby’s adult frames, $95.
Before you get too excited about your kid’s imminent elevation to the cool crowd, though, there are a couple of (big) caveats. First, the kids’ frames will only be available for three months as part of a test program that, if successful, may lead to a permanent collection. Second, you have to live within striking distance of New York City if you want to score a pair, as they’ll only be sold in eight of the company’s New York brick-and-mortar stores. Also, clearly understanding a child’s propensity to break stuff, Warby’s popular “Home-Try-On” program ⏤ which allows customers to test five frames out for a week ⏤ won’t be available. They’ll have to get fitted in store.
That said, for hip New York parents who want their kids to look as cool in vintage-inspired eyeglasses as they do, this is a pretty sweet opportunity. Hopefully, the program will be successful enough that parents across the country will soon be able to put their poorly sighted offspring in a new pair of trendy frames as well.
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