Warby Parkerand mass market cobbler TOMS, in which every purchase provides someone in need with the same product, has come to groceries. Thrive Market is a new delivery service offering organic and sustainable groceries at 25-50 percent off retail cost, prices they get by cutting out the “middle man” (that’s a fancy business term for “Whole Foods”). The service has a $60 annual membership fee – an amount it claims can be made up in savings on a single $110 order – and that fee funds a free membership for a low-income family.
Thrive’s inventory is limited – lots of creative uses for kale and gluten-free crackers – and they only carry dry goods. But if your pantry resembles certain aisles at the local Whole Paycheck, the service can keep you stocked for just half a paycheck while improving access to healthier foods for someone who needs it.