Thrive Market Is Like Warby Parker For Organic Groceries

Following the "one-to-one" model of Warby Parker and TOMS, Thrive Market provides free membership to low-income families every time someone signs up.

by Fatherly
Originally Published: 
A dad high-fiving his daughter

Warby Parkerand mass market cobbler TOMS, in which every purchase provides someone in need with the same product, has come to groceries. Thrive Market is a new delivery service offering organic and sustainable groceries at 25-50 percent off retail cost, prices they get by cutting out the “middle man” (that’s a fancy business term for “Whole Foods”). The service has a $60 annual membership fee – an amount it claims can be made up in savings on a single $110 order – and that fee funds a free membership for a low-income family.

Thrive’s inventory is limited – lots of creative uses for kale and gluten-free crackers – and they only carry dry goods. But if your pantry resembles certain aisles at the local Whole Paycheck, the service can keep you stocked for just half a paycheck while improving access to healthier foods for someone who needs it.

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