The Rise And Fall Of Baby Einstein

The rise and fall of the Baby Einstein developmental toys company is a good reminder that if something sounds too good to be true, it probably is.

by Fatherly
Originally Published: 
brain development

Between 1997 and 2009, Baby Einstein became nearly as ubiquitous in nurseries as Dr. Suess. Then a class action lawsuit forced parent company Disney’s hand regarding dubious claims that the product could make infants smarter just by putting them in front of a TV. The whole sordid taleis a good reminder that any product offering a shortcut to your kid’s development is probably not worth buying.

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