Gear
The Rise And Fall Of Baby Einstein
The rise and fall of the Baby Einstein developmental toys company is a good reminder that if something sounds too good to be true, it probably is.
by Fatherly
Updated:
Originally Published:
![brain development](https://imgix.bustle.com/fatherly/2016/04/1073238346.jpg?w=374&h=125&fit=crop&crop=faces&q=50&dpr=2)
Between 1997 and 2009, Baby Einstein became nearly as ubiquitous in nurseries as Dr. Suess. Then a class action lawsuit forced parent company Disney’s hand regarding dubious claims that the product could make infants smarter just by putting them in front of a TV. The whole sordid taleis a good reminder that any product offering a shortcut to your kid’s development is probably not worth buying.
This article was originally published on