By focusing on just one brand – LEGO – Pley appears to be succeeding where others have faltered. With an injection of $6.75M in venture capital to help the company expand ops and move into educational toys, Pley excels at the basics (they sanitize the hell out of their toys, and have a far more lenient piece-loss policy) and dominate in assortment:200+ different SKUs kids as young as 2 will actually want to play with, in small ($15/m), medium ($25/m), and large ($39/m) sets. For a limited time in honor of Earth Day, for every 10 pounds of used LEGOs you send in, they’ll give you $10 credit, plus cover shipping — so you can save the planet while building a Death Star.
Silicon Valley’s Pley: A Netflix For Toys That May Actually Work
Published April 24, 2014.
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