Gear / Toys Mattel’s Sales Are Tanking And Barbie Is To Blame By Fatherly Published January 28, 2011. ADVERTISEMENT Barbie is the latest iconic brand with a questionable influence over American youth that consumers are spurning. McDonald’s is feeling the pain, too. The post Mattel’s Sales Are Tanking And Read More Barbie Is To Blame appeared first on Fatherly. Sign up for the Fatherly daily email. Fatherly writes for Fatherly.