If you find Amazon search results to be seizure inducing and suspect the ideal product is always hiding behind a keyword you didn’t think of, ABorC can help. Designed
by a PhD in communications and cognition, this new web app initiates your search with a simple product “quiz.” It then pairs your answers to top selling Amazon products whose product descriptions, reviewed by a human editorial staff, align with your plain English answers to the quiz. The site currently features 12 categories of infant products with plans to reach 100 by the end of the year before moving on to toddlers and preschool. So, by the time you’ve bought all the things you need, the site will be ready to find all the new things you just realized you also need.