Welcome to the golden era of playtime. There’s never been a better time to play with toys. From action figures and coding games to ride-on vehicles and play sets, manufacturers are harnessing technological innovation, endless imagination and product design to churn out incredibly fun products that educate, inform, inspire, develop, and entertain. Honestly, it can be a little overwhelming. What toys are worthwhile? What should you skip? What won’t drive you insane with its robotic chirps or jingles? Which will your kids actually play with and for how long? That’s why we created this list of the 100 Best New Toys of 2018. In it you’ll find hetoys across all age groups that our team of Fatherly editors, everyday dads, and enthusiastic kids have deemed innovative, educational, or just really, really fun. (You can jump to toys for Infant+, Ages 3+, Ages 4+, Ages 7+, and Ages 10+) We’re sure both you and your kids will find something on this list to enjoy. Now go forth and play.