Up to this point, UCLA basketball star Lonzo Ball has remained a bit of a mystery, sitting silently as his loquacious dad LaVar does most of the talking. But in Footlocker’s newest Father’s Day ad, Lonzo steals the show. The Father’s Day spot features this year’s top NBA draft prospects discussing how their old men have supported them. Most discuss playing their dad one-on-one or seeing him in the stands at every game. But once Lonzo starts sharing memories about his dear old dad things take a hilarious turn.
With a perfect deadpan delivery, Lonzo references all the absurd things LaVar has done over the past season and acts blissfully unaware of the fact that most dads haven’t been “on First Take and shouted back and forth with Stephen A. Smith about how you’re already better than the reigning league MVP.” With his tongue firmly in his cheek, Lonzo also references his dad berating his high school coach, copyrighting his name to make it part of the “family lifestyle brand,” and telling every team except the Lakers to not bother drafting his son. You know, standard stuff.
Yeah, it’s an ad and it’s promoting Lonzo and LaVar’s BigBaller brand. But good on both for being cool with Footlocker’s spot. Whether you think LaVar is a savvy and supportive dad, an obnoxious douche, or some combination of the two, he continues to demand attention, which and help build up his son’s status before he has even played a single minute of NBA action. Of course, none of that will matter if Lonzo doesn’t live up to the extremely high expectations his father has shared with the entire world, so he better be working on that jump shot.