With Polar Bear’s Underwear, Japanese designers tupera tupera (artists Tatsuya Kameyama and Atsuko Nakagawa) have created the perfect bedtime companion for a kid who is potty training or learning to dress themselves, or just anyone who appreciates a good shart joke.
Removing the pair of bright red undies that wrap book (they’re not critical to the plot if you’re worried about your kid immediately destroying/losing/eating them) sets Polar Bear’s story into motion; he’s lost his underwear and enlisted Mouse’s help to find them. Wearing nothing but a concerned expression, Polar Bear proceeds from page to page, where die cut openings reveal a pair of underwear that, predictably, does not belong to him. Turning each page reveals a different animal in their skivvies, which are aesthetically paired to the critter wearing them: Zebra’s are striped, Butterfly’s are tiny and floral-patterned, and Squid’s have 10 leg openings.
At the end of the day (which, coincidentally, is the perfect time to go to bed), Polar Bear’s Underwear is a lighthearted giggle inducer that keeps on giving because a zebra in striped underpants is always funny. And if you’re looking for a meaningful lesson to justify the purchase, think of it this way: What’s more important than remembering to put on your underwear?