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Dr. Jay Gordon is a fellow with the American Academy of Pediatrics, a pediatric nutrition expert, and a lactation consultant. He also sits on the Professional Advisory Board of La Leche League and is unequivocal about the importance of breastfeeding. He notes that not only should it start immediately, but it should continue for as long as is possibly practical for mother and child — well after a child is able to specifically ask to be breastfed.