A Christmas-themed post by the UPS Store went viral on social media over the weekend—for all the wrong reasons. In Sunday’s tweet, which has since been deleted, the shipping service joked that it would shred any letters to Santa Claus.
“If your child addresses a letter to the North Pole, you can leave it with us. We do the shredding,” read the tweet, which was liked over 15,000 times and shared over 5,000 times before being removed on Monday afternoon.
Unfortunately what was intended as a clever joke backfired as people immediately responded on Twitter, criticizing the shipping service company for the Scrooge-y tweet. One user quipped, “The UPS Store’s new motto: If you don’t want to break children’s hearts, we’ll do it for you,” while another wrote, “Shredding one dream at a time.”
The UPS Store's new motto:
If you don't want to break children's hearts, we'll do it for you. pic.twitter.com/Uk8HjKdqwp
— Patricia Treble (@PatriciaTreble) December 17, 2018
Some even went so far as to say they’d be using another delivery service for the holiday season, with tweets like, “Dear Scrooge, we can always use Fedex then.”
And then there were the super snarky responses, like this one:
Can you also flip off my child and tell him there is no Santa for an additional cost?
— Tony Posnanski (@tonyposnanski) December 17, 2018
Other users took the dark tweet as an opportunity to praise the U.S. Postal Service for their policy regarding letters to Santa—one tweet, for instance, read, “Or you could do what many @USPS locations do. Mail a letter back from Santa to the child, then mail the children’s letters back to the parents after Christmas. We love our local postal workers!”
Or you could do what many @USPS locations do. Mail a letter back from Santa to the child, then mail the children’s letters back to the parents after Christmas. We love our local postal workers!
— Jackie Brown (@TheJackieB) December 17, 2018
The UPS Store has responded, with spokeswoman Tracy Spahr saying, “Our intention was to have some fun but it was taken in a negative way. To be sensitive to our customers we decided to remove it.”