The biggest storyline of the NFL offseason is that Tom Brady is a free agent for the first time in his career. For the first time, there’s a real chance that he’ll play football next season in something besides the blue and silver of the New England Patriots.
But while his current job may be in flux, the future Hall of Famer isn’t spending all of his time and energy focused on next season despite his well-earned reputation as a football weirdo. He’s thinking about his life after football, and like Kobe Bryant before him, Brady wants to follow a legendary athletic career with a foray into the entertainment industry.
Brady just launched 199 Productions, “a global multi-platform content company to develop original premium content including documentaries, feature films, and television shows,” according to Deadline.
The name of the company is a reference to the notoriously late position he fell to in the 2000 NFL Draft, but his career as a producer is already off to a much more auspicious start.
Brady is slated to collaborate with Joe and Anthony Russo — the brothers who directed four MCU movies including Avengers: Endgame — on a documentary about the sport he loves. Unseen Football is described as “a fast-paced, incandescent big-screen 3D adventure documentary designed to take viewers into the invisible realms of football.”
“I’m excited to be working with Joe and Anthony Russo and their team at AGBO Films, whose creative vision and unrivaled storytelling has revolutionized the industry,” Brady said, adding “I believe in the essence of teamwork, and I have no doubt, our team will create the most magical experience for people to enjoy.”
Gotham Chopra, the executive producer of Facebook Watch’s Tom vs. Time will direct. That unscripted series documented Brady’s intense training regimen and proved to be a huge success both commercially, with over 100 million views, and critically, with an Emmy Award.
If Unseen Football is similarly successful, Brady will be well on his way to a rewarding post-football life. All he has to do now is figure out where he’s going to play until it begins.