Mothers continue to face scrutiny for breastfeeding their babies in public, but one Target location is on a mission to change that. Last Friday, a customer shopping at a Target store in Weatherford, Texas spotted a sign that not only welcomed breastfeeding moms, but encouraged them to feel at home.
Shared by the Facebook group Breastfeeding Mama Talk, the framed memo read: “At Target, you are free to nurse wherever and whenever you like while you shop because we think moms rock.”
The store also let customers know about their nursing rooms and efforts to make moms as comfortable as possible: “But, if you would like a comfy (or more private) spot to nurse or change a diaper, please ask our fitting room attendant about our nursing room! A peaceful space to take a break during your Target run, it’s even stocked with some free goodies to make you and baby’s time even sweeter. Happy nursing and happy shopping!”
Though it’s not known if this memo was posted at other Target locations, moms everywhere are commending the store as well as sharing similar experiences at Targets. “When I was nursing I would use Target’s dressing rooms,” one Facebook user commented. “I was given a pillow, water and snacks. They even kept my older child occupied so I could nurse in peace!”
“Awesome, Target. Many nursing moms thank you,” said another.
It’s crazy that in today’s world, anyone still takes issue with a woman breastfeeding her child, but it’s nice to see corporations like Target openly supporting moms in this way.