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Samsung’s Latest Attempt to Dethrone the iPhone is a $2,000 Foldable Phone

The Galaxy Fold looks like a regular smartphone. Until you open it up.


I’ll For the longest time, smartphones have been pretty homogeneous: slabs of glass and metal with ever-increasing pixel counts and ever-shrinking bezels. Samsung’s latest effort, the Galaxy Fold, is a major effort to break up that monotony with, you guessed it, a jumbo folding screen.

Announced at the company’s Galaxy Unpacked event yesterday, the outside of the phone features a 4.6-inch display that, quite frankly, isn’t all that impressive. The wow factor happens when you crack open the phone — hot dog-style as your kids might say — to reveal a 7.3-inch Infinity Flex Display that makes the device feel more like a small tablet than a phone.

That display can display up to three apps at once. Publicity photos show one taking up the left two-thirds of the screen and two stacked on top of each other on the right-hand side, though it’s possible the actual software gives you more flexibility. Folding the phone closed opens everything up on the outside screen.

The folding mechanism is driven by multiple interlocking gears hidden at the rear of the device. Three different cameras with ultra-wide, wide-angle, and telephoto lenses, respectively, are mounted on the back; there’s also a selfie camera on the front that can be used when the larger screen is closed.

It’ll be available through AT&T and T-Mobile on April 26, but the cachet of becoming an earlier adopter will come with a hefty price tag: $1,980, though that does include a free pair of Samsung’s brand-new Galaxy Buds headphones.

For comparison, the top-of-the-line iPhone, the 512 GB XS Max, will run you $1,449 and Samsung’s soon-to-be-released Galaxy S10+ with a full terabyte of storage has an MSRP of $1,600.

So yeah, two grand is a lot of cash, but it’s not a ton more than you’d pay for other premium smartphones that don’t come with true wireless earbuds or a folding, tablet-sized screen. Plus, your kids are definitely going to be entertained by the folding screen for at least five minutes. And who can put a price on that?