All Harry Potter fans have dreamed of getting to stroll around Diagon Alley and purchase whatever magical trinkets their muggle heart desires. Now, UK-based retailer Primark is trying to make that dream a reality with its new, massive Potter themed store in London. Primark has completely renovated one of its stores in London to feel like it exists in the fantastical world created by author JK Rowling. There are floating Hogwarts acceptance letters and wands all around the store that will make any Potterhead feel like they just left
Primark, a popular clothing and accessories store, has completely renovated one of its flagships in London to feel like it exists in JK Rowling’s fantastical world. Floating Hogwarts acceptance letters and wands sit all around the store besides that will make any Potterhead feel like they just left the mundane Muggle world behind to enter a world of dragons, quidditch, and house elves.
Earlier this year, Primark caused Harry Potter fans to lose their damn minds when the store released a line of Potter merchandise, which included a wand pen, Hedwig stuffed animals, and, of course, plenty of merch to show off their whatever Hogwarts House.
So if you’re in or around London, hop on your broom and make a beeline to Tottenham Court Road so that you can get one step closer to transforming yourself (or your kids) into a real-life wizard. Just make sure to stop by Gringotts on the way, as you wouldn’t want to get to the shop only to discover you don’t have any gold to spend. That’d be worse than spending seven minutes in heaven with a Dementor.