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The Reward for First Baby Born After Super Bowl Kickoff? A Year of Free Pizza

And tickets to next year's game

The Big Football Game happening this Sunday will likely, depending on the outcome, cause an uptick in births in either southern California or New England in nine months or so. But Pizza Hut’s new promotion isn’t for babies conceived on Super Bowl Sunday, it’s for the first baby born after the game starts.

The pizza chain, the official pizza of the Super Bowl, announced a rather unique promotion on Twitter. Brand new parents, if they’re not delirious from, you know, being brand new parents, can tweet a photo of their kid at @PizzaHut with the hashtags #PizzaHutSpecialDelivery and #promotion along with the exact time of birth.

The first baby born after Greg Zuerlein or Stephen Gostkowski kicks the ball off to officially start the game baby wins free pizza for a year and tickets to next year’s Super Bowl. And, since newborns can’t eat pizza or understand live sporting events, that basically means you win those prizes.

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This publicity stunt is the latest in a long line from Yum! Foods, the conglomerate that owns KFC, Pizza Hut, and Taco Bell. It’s a moderate level of insane, somewhere between the “Steal a Base, Steal a Taco” national taco giveaway during the World Series and naming your kid after Colonel Sanders for $11,000 in college scholarship money.

Will your wife love the idea of inducing labor so your kid will be born at 6:30 p.m. ET? Probably not, and we doubt your obstetrician would recommend it. But if she happens to give birth on Sunday evening just after 6:30, it might be your lucky day in more than one way.