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NBC Is Launching Its Streaming Service With Free Live Soccer

On July 15, Peacock will launch with four Premier League matches.

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You might still be considering whether HBO Max is worth 15 of your hard-earned dollars every month, but yet another paid streaming service is about to become available, presenting yet another to subscribe or not to subscribe conundrum.

Peacock, the streaming service from NBC named after the bird in its logo, will launch on July 15. It will be available in an ad-supported, free version (sans sports) and premium tiers, one with and one without commercials, that include live sports.

In other words, NBC is betting big that access to marquee live sporting events will convince a lot of people to upgrade from the free version to one of the premium tiers. In an effort to show folks what they will be missing, the service is offering a one-day-only showcase of one of its biggest live sports offerings on launch day.

Peacock’s pregame coverage of the English Premier League will begin at noon on July 15 before three games — Burnley vs. Wolverhampton, Manchester City vs. Bournemouth, and Newcastle vs. Tottenham — kick off at 1 p.m. The match of the day is later, when Aresnal takes on newly-crowned champion Liverpool at 3:15 p.m. before postgame coverage at 5:15 p.m.

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In addition to the Premier League, Peacock Premium will include a primetime Sunday NFL Wild Card playoff game, Olympics and Paralympics events, and lots of golf — the U.S. Open, the U.S. Women’s Open, and the Ryder Cup. Original shows from Dale Earnhardt and Ryan Lochte will also be available on the service.

Peacock will be the most serious effort yet to combine a stable of streaming TV shows and movies — including juggernauts like The Office and originals like Law & Order: Hate Crimes — with live sports, a sort of Hulu-ESPN+ hybrid that it hopes will be enough to compete with the likes of Netflix and Disney+.

And while we think Peacock will fare better than Quibi, it’s difficult to predict whether its live sports offerings will attract enough subscribers to justify their cost, which is likely massive. Luckily, that’s not your problem: all you have to worry about on the afternoon of July 15 is making sure you tune into peacocktv.com before kickoff.