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Study Shows Most People Prefer To Pay Higher Price To Stream New Movies

For busy parents, this makes sense.

As we get older, the sense of play and imagination fades away. In it’s place we get routine, comfort, and we aim for the path of least resistance. It’s not that we don’t want to have fun and play – but between the stresses of work and the hectic home life with kids, time is precious. That means, when we do have downtime or some space to unwind, we want it to be without barriers—and as fast as possible. This can be seen in every aspect of life (hello, grocery deliveries, Netflix, Amazon Prime), including how we use our sense of imagination and play. A small survey shows that most people would prefer to pay a higher price to stream new movies at home instead of having to go out to the theater.

Flixed.io wanted to look at how we’re using our downtime and surveyed over 1000 people, asking about their movie-viewing preferences. They wanted to see which streaming service gets our attention and money and why. What they found was people are going to the movies far less, with 92 percent of those who responded saying they went to the theater once a year or less—but all preferred to watch new movies at home.

“More than 3 in 4 people said they were at least somewhat likely to pay a premium to stream new movies from home,” the survey results showed. “A quarter of people said they were very likely to pay a premium.”

When you think about the logistics of it, it makes complete sense, especially for parents. We don’t have a lot of downtime for entertainment as it is, and when we do get it, comfort is what we expect. One person responded to the survey saying that the main reason they prefer watching at home is that if they pay, they want to receive good service.

“The main reason (besides the price) is the other moviegoers. I like to watch movies without distractions,” an unnamed 41-year-old woman said. “These people with their phones and getting up and down five times getting food. You paid good money to watch this movie, so watch it. I love going to the movies, but I won’t anymore because of the rudeness of other moviegoers.”

And she’s right–movies are not cheap anymore, and you can get so many more options when you stream at home. Also, you can’t beat comfort. Nearly 70 percent of people in the study said they prefer to watch moves at home because it’s more comfortable.

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“At home, I can curl up on the couch with a blanket, my food, and my drink of choice,” a 29-year-old respondent said. “I can pause the movie to use the restroom or get refills as I please. I know some theaters are more cushy in the ways of amenities, but for a fraction of the price, I’d rather watch from home. Also, my spouse doesn’t care if I put my feet up without shoes on.”

The survey nailed down that the cost of food and beverages, as well as the ability to “adjust the viewing experience” were the top reasons people preferred the comfort of home over going to the movies. And when you add in busy parents, streaming at home is even more favored.

“16% of the younger generation said one of their top reasons was lack of time, while 17% said they would need to find a babysitter if they went out.”