Your spouse calls them “sympathy pounds,” science says it’s a case Couvade syndrome, and you’ve just accepted it as dadbod. Whatever that thing hanging off the front of your torso is, German beer brand Bergedorfer Bier thinks it’s awesome, so they’re celebrating it with a new campaign, “Brewed With Love.”
Created by advertising agency Jung von Matt, the campaign is a spot-on parody of the maternity boudoir photo trend. If you’re unaware of what that is, consider yourself lucky (also, do not click this link unless you are prepared to see things you can’t un-see), and just extrapolate from the images below (it’s basically a pregnancy photo shoot). And, if you’re an expecting dad who thinks shooting his own little “Brewed With Love” campaign is a good idea, remember that fathers drinking too much can negatively impact their baby’s health in some unexpected ways. So, play it safe and balance those beers with some burgers and ice cream — you’ll be competing with these German beauties in no time.
[H/T] Bored Panda