Can the national re-release of the McRib, restructured boneless pork patty shaped like a miniature rack of ribs, placed on top of a white bread bun, provide solace in our sorrow-filled times? Can anything? Well, it looks like McDonald’s is willing to try to jolt an America bedeviled by constant bad news, a pandemic, mass unemployment, and election stress by doing just that. For the first time since 2012, McDonald’s will be re-releasing the McRib, the much-beloved pork-stuffs sandwich that is like a Frankenstein of a rack of ribs, to the entire country. The McRib will hit our shores (or rather, our local McDonald’s) once again just a little over a month from now — on December 2.
In the past, the cult classic sandwich that was invented in 1982 has been released in limited runs in different regions of the United States. The meat-sandwich-obsessives created McRib-finding websites like the McRib Locator, a website where fans of the McRib can log where they got one of the iconic meat sandwiches. Fans update the McRib Locator site several times a day — and as of the time of this writing, the most recent sighting of the elusive pickle-topped meat-creation was in Hamilton, Montana on October 30 a little after 12 p.m. The website has a crowd-serviced map of global locations for the seriously McRib-minded.
The McRib was one of the first-ever products to really be “hyped” — especially in the fast-food world. When the sandwich was released, it wasn’t as much of a favorite as, say, the McNugget, and so McDonald’s decided to limit releases of it, creating hype around when it would be dropped and where. The McRib has had three separate “goodbye” tours in the three consecutive years from 2005 to 2007 and then returned to the national menu three years later until 2012. In the absence of a nationally available pork sandwich, McRib Locators have been prowling the scenes for their next delicious bite of McRib. Well, now it’ll be everywhere. In a year as bad as this, it’s the little things, we guess.