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This LEGO Bike Helmet Might Convince Your Kid To Wear One

YouTube / MOEF AS

According to the American Academy Of Pediatrics, approximately 89 percent of children treated for bike injuries do not wear helmets. And while helmets slightly up the odds of your kid getting bullied for being a safety nerd, The Bike Helmet Safety Institute estimates that over 135 deaths and 40,000 head injuries could be prevented in children between the ages of 4 and 15 if they would just wear the damn things. Now you could potentially solve both problems by simply turning your kid into a LEGO figure.

Bike Helmet That Looks Like LEGO Hair

The helmet is the creation of Simon Higby and Clara Prior, colleagues at the ad agency DDB, who partnered with the Danish design company MOEF in order to execute the hair helmet. A picture of the final product has already received over 1.3 million views since it was posted on Imgur earlier this week. But before you tell your spouse to LEGO the credit card, the helmet isn’t exactly for sale. It’s only a 3D printed prototype that’s part of the duo’s MBA thesis, and yes, how dare they.

Similar to braille LEGOs, the helmet was not created to make a profit, which may also have something to do with why LEGO isn’t suing them. But in theory, LEGO could license the product and bring it to the mass market. Higby himself told The Metro UK that he would love to see that happen, along with most parents reading this. Not only will these puppies convince your kid that helmets are cool, they might even trick them into thinking you have hair.

[H/T] The Metro UK