Plant-based meat alternatives are more widely available than ever; now, they’re infiltrating fast food menus. Burger King, Del Taco, and Dunkin Donuts are just a few chains that have begun selling popular meat substitute, Beyond Meat. But KFC is trying its hand at something no fast food restaurant has attempted before: Beyond Meat chicken nuggets.
This week, KFC announced that it will begin testing “Beyond Fried Chicken” at a single restaurant in Smyrna, Georgia, near Atlanta’s SunTrust Park. The new meat alternative will be available as both nuggets and boneless wings, each available in six or 12-piece combo meals. The wings cost $1 each ($6 for a half-dozen and $12 for a dozen), and the nuggets cost $6.49 for six and $8.49 for 12. Customers can also purchase four plant-based chicken nuggets a la carte for $1.99.
If fake fried chicken sounds questionable to you, you’re certainly not alone. But Kevin Hochman, chief concept officer for KFC US, assures customers that Beyond Fried Chicken will still be as “finger lickin’ good” as the original stuff. “KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” says Hochman. “I think we’ve all heard ‘it tastes like chicken’ — well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!'”
More and more restaurants and food companies are offering plant-based alternatives as vegan and vegetarian lifestyles become trendier. Environmental concerns have also driven consumers away from animal products; most recently, the Amazon forest fires that reportedly stem from the meat industry.
It’s Kentucky Fried Chicken but it’s made with @BeyondMeat. It’s confusing, but it’s also delicious. Feast on these Kentucky Fried miracles tomorrow while they last at KFC in Atlanta, Georgia. pic.twitter.com/lC5oYM1cmk
— KFC (@kfc) August 26, 2019