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Flavored Juul Products Officially Off the Market in the US

A specific type of e-cigarette, long thought to be targeted towards teens, is now of the shelves.

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The war on e-cigarettes is officially underway. After the Trump administration made frantic moves to ban e-cigarettes (in a tiny-veiled attempt to help the traditional tobacco industry) the first real result of the recent controversy surrounding e-cigarettes has occured. Juul — a leading distributor of e-cigarettes — will no longer sell various-flavored products in the US.

On Wednesday, CNN reported that Juul is willingly scaling back the types of flavors it makes available to consumers. According to CEO, K.C. Crosthwaite: “We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers.”

Translation: Juul knows that various fruit-flavored products (like mango, creme, fruit, and cucumber ) are seemingly aimed at minors and that the pressure from Trump and others surrounding mysterious vape-related deaths, doesn’t make them look good. They also aren’t packing it in at all. Instead, Juul will continue to sell tobacco, mint and menthol pods. The various other flavors will still be for sale outside of the united states.

Whether or not this move will actually decrease underage vaping is obviously unclear. But right now, Juul certainly wants you to think that they care.