Is it too much to ask for Target to sell girls Spiderman shoes? One dad, whose 2-year-old daughter left the store in tears after they couldn’t find a pair, doesn’t think so. And he took to Twitter this week to criticize the retailer for its lack of gender-inclusive clothing. Qasim Rashid, an attorney and human rights activist in Virginia, originally bought a pair of Spiderman shoes from Target for his 4-year-old son. Of course, when his daughter saw them, she said she wanted a pair too.
“When my daughter saw her brother’s shoes, she scampered over to him and stole them when he wasn’t looking,” Rashid told Yahoo Lifestyle.
Rashid attempted to find the shoes for his daughter but found that the retailer didn’t carry any that fit her size, as the store only sells Spiderman shoes that start at size 7. The shoes are also only sold in the boys’ section, as well, but that shouldn’t have made much of a difference as most toddler footwear (at least for those ages) is usually sized the same for both genders. Either way, once Rashid let his daughter know he would not be able to get the shoes for her, as you can imagine, she was devastated.
Rather than just letting the moment pass, Rashid decided to take to Twitter to air his complaint by tweeting: “Hey @Target I bought my 4-year-old son Spider-Man shoes & now my 2-year-old daughter wants Spider-Man shoes too. But you don’t sell Spider-Man shoes that fit 2-year-old girls. Even when I search for them — boys shoes are the only result. She’s crying now. It’s heartbreaking. Thx.”
Hey @Target I bought my 4-year-old son Spider-Man shoes & now my 2-year-old daughter wants Spider-Man shoes too.
But you dont sell Spider-Man shoes that fit 2 year old girls. Even when I search for them—boys shoes are the only result.
She's crying now. It's heartbreaking. Thx
It turns out Rashid is not alone in disapproving of Target’s gender-exclusivity with kid’s clothing. Several other parents replied to his tweet with their own experiences with stereotypically-gendered clothing (although unrelated to sizing) that left their child disappointed.
I have a girl who asked for a shirt with "No pink, no sparkles, and no inspirational messages" last fall. Neither @Target nor @OldNavy had anything like that for girls in their stores when we visited. Boys clothes rule–they have pockets!
— Sarahahaha (@ssouth) April 6, 2018
Typically, Target has separated products by gender so that clothing featuring traditional “boy interests,” such as trucks and superheroes, will only be found in the boy’s section. Similarly, clothing that features traditional “girl interests,” like princesses or Barbie, is in the girl’s section. But Rashid’s story shows that it might be time for Target and other stores to embrace a more gender-neutral approach. That or start stocking smaller sizes of Spiderman shoes for all toddlers.