Imagine trying to co-opt the tragic deaths of children killed in school shootings for personal again. No, we’re not talking about politicians, instead, we’re talking about sweatshirts sold specifically because they are connected to school-shootings. Next, try to imagine the people who made these sweaters are presenting the clothing as “fashion.”
On Tuesday, Splinter noticed that an Atlanta-based fashion brand called Bstroy has debuted a new line of sweatshirts specifically co-opting the names of specific schools were horrific shootings have happened. There’s a Sandy Hook hoodie with holes in it and Columbine sweater that seems to have intentional stains on it. And the grossness doesn’t stop there. According to Splinter, the brand released an artist statement which reads:
“Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”
Okay, so, this fashion brand thinks what they are doing is politically relevant, and perhaps even a good thing. Or, is this some artistic meta-statement about fashion that is mocking the idea that people would be offended by depicting the worst thing ever? The only problem with that theory is that this company does exist, and you can buy clothes from them right now.
As of this writing, it doesn’t seem like the school-shooting themed sweatshirts are for sale, yet, but then again, these were in theory, part of their 2020 fashion line, so apparently you buy them yet. The question here is: Who would buy them? Are there really hipsters in Atlanta who think this is smart and/or ironic to flaunt the death children? How is a fashion brand helping “raise awareness” but simply not giving a shit?
Back in 2014, Urban Outfitters flirted with a similar idea when it sold a “vintage” Kent State sweatshirt complete with faux-bloodstains. So, as it turns out, you don’t have to be an indie-fashion label to have the worst idea possible.