Dr Pepper wants to be named the official state soft drink of Texas—and the soda company is asking fans to help make it happen. On Monday, January 14, the brand launched a petition on Change.org for Texan fans to show their support via signature.
“Dr Pepper has a rich, storied history in the great state of Texas and being named its official soft drink would mark a new milestone for the beloved brand to celebrate for generations to come,” reads the description of the petition which opens with “Once A Texan, Always A Texan.”
Noting that Dr Pepper is the oldest major soft drink in the U.S., having been created in 1885 in Waco, Texas, the brand adds that “it has never forgotten where it started. Like any Texan, Dr Pepper has only the deepest pride and appreciation for its home state.”
As part of their new campaign, the company will release 15 limited-edition bottles, available only in Dallas, Fort Worth, Houston, and Waco. The labels on the 20 oz. drinks will feature designs spotlighting some of the Lone Star State’s most famous places.
It’s not the first time that Dr Pepper has tried to become an “official drink” of something. In 2011, it attempted to brand itself as the drink for men with its “not for women” campaign.
While that promotion fell flat, the brand’s Texas push is already proving to be more promising. As of Wednesday morning, the petition already has over 9,500 signatures, well over the company’s initial goal of 100. They’re also asking fans to post pictures on social media of their bubbly beverages using the hashtag #DrPepperLovesTX.