DJ Khaled’s love for his 18-month-old son Asahd is beautiful, but the famous music producer is taking that love to a whole different level by adding his name to the growing list of famous parents who are trademarking the names of their children. According to TMZ, Khaled and his wife will be putting their son’s name on a handful of children’s products from health food snacks to books.
This really seems like an effort to build the brand outward, as Asahd already has his own brand of Jordan sneakers and apparel, which is more than can be said for the hundreds, maybe thousands of Asahd’s born in the U.S. (look it up).
As it turns out, trademarking is about the only way to really privatize your kids’ first and last names in the U.S. Across the pond in the U.K., Victoria and David Beckham registered their daughter Harper’s name with the Intellectual Property Office. Jay-Z and Beyonce did the same thing with their first daughter, Blue Ivy, and successfully trademarked the names of the newest additions to their family, twins Rumi and Sir Carter, as well.
Ultimately, if you have plans to “sign” a million dollar contract in your kid’s name, trademarking it may make some sense. For example, shortly after Blue Ivy was born, someone outside the Carter family tried to trademark the name “Blue Ivy Carter,” to which the U.S. Patent and Trademark Office soundly said, “no,” because people aren’t allowed to register trademarks associated with unaffiliated celebrities. For a famous parent who doesn’t want another person using their kid’s name to sell something (or if they want to be the only ones selling it), that makes sense, but a regular old Greg Johnson stands to gain very little by doing the same thing.
But, there’s a caveat there. Should Mr. No Name Greg Johnson grow up to become an entertainer worth millions of dollars, every other Greg Johnson to come after them won’t be able to use the name to make millions as an entertainer or all-around famous person. This makes some sense, given that if you named your child Beyonce, no one who hasn’t been living under a rock for the last two decades would ask you, “How’d you come up with that?”
Still, it’s easy in the case of people with uncommon names like Beyonce or Blue Ivy, but in the case of DJ Khaled’s son, Asahd literally means “lion” in Arabic, and is without question a very common name for boys of Arabic descent. As is the case with the Beckhams — Harper is actually slated to be one of the most popular names of 2018.
So, unless you or your kid are extremely famous, or you’re planning on getting rich off your kid’s name in the next three years — which is how long you have to successfully use the name commercially — don’t bother trademarking their name. Jay-Z and Beyonce barely avoid looking like assholes for it because thousands of non-celebrities would otherwise try and exploit their child’s name for personal gain if they didn’t. The same, unfortunately, can’t be said for you and a majority of other people in existence.