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Conor McGregor Uses His Family to Try to Rehabilitate His Image

While the photo is cute, the timing is nothing if not fishy.

@thenotoriousmma INSTAGRAM

MMA fighter Conor McGregor is on the rehabilitation PR tour, and he’s not even being subtle about it. Just days after he was caught on video leading a mob into Brooklyn’s Barclay’s Center and angrily throwing a hand truck through the window of a bus full of MMA fighters, McGregor posted an Instagram photo where he looks like a non-threatening family man. The photo in question shows McGregor posing with his girlfriend Dee Devlin and their 11-month-old son, Conor McGregor Jr. It’s blatantly obvious that McGregor’s going big on the cute to do some damage control. 

McGregor’s public standing has never been lower than it is now. Following the event he was arrested and stripped of his UFC title. This makes sense: Not only did he allegedly organize the group that got into the Barclay’s Center and smash that bus’s window, but he also managed to injure two other fighters during the process — one of whom was injured badly enough he couldn’t compete at UFC 223. 


A post shared by Conor McGregor Official (@thenotoriousmma) on

So, the timing is indeed sketchy on this latest family-friendly post. McGregor’s always been considered reckless – and that might be putting it nicely – but the Brooklyn attack and subsequent arrest is still fresh in the public’s memory. Unlike previous controversies – such as leaning way too hard into a racist character before fighting fellow bad person Floyd Mayweather – McGregor can’t go into the ring to distract from his actions. So, he’s turned to social media.

In the photograph, which was captioned with just a heart emoji, McGregor is neither shirtless nor rocking an outfit on par with his famous “fuck you” pinstripe suit. He instead went full dad mode, wearing an understated pink sweatshirt and jeans. It’s far from an outfit befitting of a professional fighter prone to violent bursts of blind veiny rage. And that was likely the entire point.