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Smart Investors Are Buying the Ultimate Dad Wagon

It may not be pretty, but it's practical.


Move over minivan—there’s a new family car in town (although it’s really not new at all). According to Hagerty’s Investment Guide for 2019, the Buick Roadmaster Estate Wagon is making a comeback thanks to a recent spike in popularity among millennial buyers.

The insurance company reports that the number of insurance quotes requested for the vintage 1990s vehicle increased by nearly 50 percent from 2017 to 2018, making the Buick Roadmaster the most requested car by 14 percentage points.

And while the wood-paneled station wagon, which comes in at a whopping 18 feet long, may not be the best-looking car in the lot, it has a lot of practical perks. Not only does it have enough seating for eight people to ride comfortably but it also contains the same 5.7-liter LT1 V8 engine used in Chevrolet Corvettes with an impressive 260 horsepower.

Fortunately, however, the Buick Roadmaster doesn’t come with the hefty price tag of a Corvette. In fact, the average listing price of the estate wagon in Kelley Blue Book is just $2,990 (the most ever paid for a Roadmaster was $19,800 in January).

“It’s a fun way to stand out for not a whole lot of money,” Jonathan Klinger, a spokesperson for Hagerty, told Bloomberg. “It’s like driving a couch down the road: Big comfy seats that lack any sort of real driver-oriented support, but they’re just cushy and comfortable. And with the V-8 engine, it’s got a little bit of sleeper status to it.”

But Hagerty also warns that the recent rise in popularity could also lead to a rise in prices, noting that “there’s nowhere for them to go but up.” And that rise has already begun—the average auction price for a Buick Roadmaster increased from $3,995 in 2017 to $5,775 in 2018. Basically, the best time to get your hands on one of these dad-mobiles is right now.