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This Bra Company Is Helping Men Understand The Big Boob Struggle By Giving Them A Pair

Prima Donna

People say in order to understand someone, you have to walk a mile in their shoes. But, if you’re talking to the formerly German, now Belgium bra company PrimaDonna, they may have meant boobs. That’s what CEO Ignace Van Doorselare seems to believe, which is why his company declared July 13th International E Cup Day For Men — a holiday your boss won’t let you take off.

If you missed it this year, you didn’t miss much. Doorselare had himself and all his male employees wear 6.6 pounds of E cups for the day so they could better understand the top-heavy women they work for. As you can see from the video below, having big breasts was not all that it was stacked up to be. Not only will the clip teach you something about your spouse’s struggle, you’ll learn that the phrase “marketing technique” translates to almost the exact same thing in Dutch.

Sadly, E Cup Day has passed. But when it rolls around next year (assuming this is still a thing) you’ll be ready to show your gratitude to the missus. Although it’s doubtful Hallmark has a section for it.

[H/T] Inside Hook