First, it came for the Billboard charts. Then it came for the holidays. And now, “Baby Shark” is plotting to take over the toy industry, as Baby Shark fingerlings officially exist and you’re definitely going to have to buy your kid one (or five) the minute they hit toy store shelves.
The Baby Shark fingerling was one of the biggest hits of the 2019 Toy Fair, which took place in New York February 16-19, as WowWee, the company behind fingerlings, announced that an entire line of Baby Shark fingerlings will be available in stores by October. Along with resting on your finger, the adorable toy sharks will obviously sing their signature tune, much to the delight of kids and the chagrin of parents everywhere.
The pairing of Baby Shark and fingerlings makes a lot of sense, as both trends have become outright phenomenons over the past year, so it’s not hard to imagine how popular and profitable this combination will be. After all, “Baby Shark” has managed to land on the list of the top 30 most-watched videos in the history of YouTube while fingerlings have spawned countless beloved spin-offs, including narwhals and farting monkeys.
As a parent, you are likely tired of Baby Shark’s omnipresence but it’s pretty clear that it’s not going anywhere any time soon. In a way, Baby Shark has become the heir apparent to Jaws. After all, no matter how badly you want to escape this shark’s insatiable hunger, it will find a way to haunt your nightmares.