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‘Avengers: Infinity War’ Ending Has a New Twist: Grief Counseling

Marvel Studios

These have been dark days for fans of the the Avengers, but and Marvel Studios is trying to help people work through the pain. At this year’s San Diego Comic-Con, fans thrown into a well of emotional turmoil after watching some of their favorite superheroes including Doctor Strange, Spider-Man, and Black Panther, burst into clouds of dust at the end of Avengers: Infinity War were offered some light amid all the darkness. Marvel Studios, in a darkly hilarious gesture, set up a booth to counsel their grief.

The booth was set up near Petco Park on Sunday and displayed posters of positive affirmations like “We Are Groot,” and “You Are Stronger Than Vibranium”; gentle reminders that fans did not have to suffer alone in a universe that would let a teenage Peter Parker die in the arms of Tony Stark.

Once grieving fans entered the grief counseling booth they were greeted by an actor posing as a counselor who asked them to share memories of their time with the MCU, and how they felt at the end of Infinity War when it came out in April. Then they were treated with donuts and shown a deleted scene from the movie. The final part of the counseling sessions had fans ushered out of the booth and huddled next to a large model of the Hulk to pose for a group hug therapy photo. Plus T-shirts.

Whether the donuts or counseling sessions were enough to fill the void is uncertain. But fans who want to relive the trauma can watch the movie digitally on July 31st and on Blu-ray August 14th.