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Are Families Leading The Cord Cutting Charge Away From Cable?

Though the cliché may be that hipsters and hippies are the ones who ” don’t even have a TV, man,” a new survey by PlayScience shows that families with young kids are actually the ones leading the move away from traditional cable — findings that probably make perfect sense to any dad who has queued up the exact same episode of Peppa Pig 5 times in a row. That’s something live TV has yet to excel at providing.

The survey looked at over 500 families with kids ages 2 to 9 and found that 78 percent of families are signed up for subscription video on-demand (SVOD) services like Netflix, Amazon, Hulu, or Sesame Workshop, and 50 percent of families subscribe to 2 or more services. Meanwhile, only 40 percent of the U.S. general population gets their fix from SVOD. But to be fair, families have more eyeballs vying for entertainment time, and you don’t realize how much you need a streaming service until you’ve scrolled through the DVR recordings to find that 70 episodes about an uptalking bilingual explorer have booted all the adult shows from your queue. “While kids still dine on features and half-hour shows, they now snack endlessly on short videos, games, and playful education content, shifting seamlessly between media platforms as they do so,” said PlayScience’s Paul J. Levine. It’s an interesting analogy, though: Once you start comparing kids’ TV consumption to their eating habits, you’re really just making parents feel twice as guilty.

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