Amazon is about to make it even easier to pick out children’s books for your kids. The online retailer just announced that as part of its new, expanded Prime membership, it’ll offer Prime Book Box, a subscription service for children’s hardback books that are hand-picked by Amazon editors. It sounds like a game changer for busy families who read a lot of books.
Here’s how it works. Prime Book Box is only available in the U.S. (for now) and requires an invite to use, but Prime members can register now for an invite when the boxes start to ship later in 2018. Parents can choose whether to receive a curated box every one, two, or three months, and each box costs $22.99, which Amazon says saves buyers 35 percent off what the books would cost normally.
As for what you’re actually getting inside, each box contains two hardcover children’s books or four board books. The books are divided by age groups of baby to two-year-olds, 3- to 5-year-olds, 6- to 8-year-olds, and 9- to 12-year-olds, and it looks like some example books across those ranges will include Dr. Seuss’ Mr. Brown Can Moo, Can You?, Little Excavator, Lois Lowry’s The Willoughbys, and Walk Two Moons. So, just tell Amazon your kid’s age and some of their preferences, and they’ll send you a preview of some curated books they suggest. You can pick some, none, or let them be a surprise, and Amazon will ship the box free.
Prime Book Box seems like a great way to promote early literacy and simplify the process of buying children’s books. Plus, for parents who are concerned about screen time, it’ll make it easier to put a physical book in a child’s hands. Considering how much Amazon built up the e-book market, it’s a little surprising that its newest exclusive Prime perk revolves around physical books, but it seems like a step in the right direction. We’ll have to see how well the service works when Book Boxes begin shipping later this year.