As YouTube gradually responds to mounting criticism that’s emerged this month regarding problematic, often disturbing content featured on YouTube Kids, an alternative has arrived to offer simplified solutions to many of the complaints against the video giant. It’s called Jellies, and it’s a new ad-free streaming app designed to prevent kids from watching inappropriate videos — and parents from constantly worrying about the content their children view.
Everything featured on the new streaming app is completely curated by humans, so it won’t produce algorithmically-generated nonsense run amuck. Jellies uses the help of American Academy of Pediatrics guidelines and age-range data from Common Sense Media. The service sticks to family-friendly content, while discouraging anything that promotes consumerism and distraction, like unboxing videos. The video selection process compiles videos that promote curiosity, development, creativity, and more. Plus, the app doesn’t include any ads, instead relying on a subscription model for revenue.
Jellies creator Ken Yarmosh, a parent, says he was concerned with how unmonitored YouTube content impacted his son long before the more recent controversies came to light.
“My oldest child is now five-and-a-half, but when he was two and three, he would love watching videos as many kids do,” Yarmosh explained to TechCrunch. “YouTube became basically a non-starter because of the ads and him veering into things he shouldn’t very easily.”
From early indication, Jellies has put significant thought into its video offerings. They include 3,000 handpicked videos across more than 100 topics and the addition of new video playlists on a weekly basis. The app could demonstrate that more curated, independent platforms are a superior alternative to YouTube Kids, no matter what measures it takes.
While YouTube has recently cracked down on inappropriate content by deleting hundreds of thousands of controversial videos, and though a large handful of channels feature perfectly safe content, Jellies offers an appealing alternative for parents looking to not stress about their young child’s activity online while still giving them the freedom to explore content. A subscription to Jellies costs $5 per month.