How To Take Advantage Of Target’s New Price-Matching Policy

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There’s a good chance your kid’s every possession comes from Target, and now there’s an even better reason. Target just expanded its price-matching policy to include 29 probably not-too-happy competitors, including online retailers and discount clubs, and it’s easy to take advantage of.

Until today, Target only had 5 companies on their price-match list, major retailers like Amazon, Wal-Mart and Best Buy. The new list significantly broadens the scope of their policy to include specialty retailers like Newegg and Sports Authority, online retailers like Diapers.com and Drugstore.com, and warehouse clubs like Costco and Sam’s Club.

Of course, the policy comes with a bit of fine print to make cashing in on the deal tricky, but don’t let that scare you off. Experts say less than 5 percent of consumers take the time to capitalize on price matching, but Target’s new policy cuts the hassle in half by allowing so many online comparisons in brick-and-mortar stores. This is much easier than couponing, where you’re expected to cut, save, and systematically display dozens of paper slips to a cashier with a magnifying glass while everyone in line imagines strangling you.

With Target’s new policy, all you have to do is browse one of the specified online competitors‘ websites for the same product in the same size, and then show the cashier your smartphone. Open a new window in your smartphone for each product while shopping and you’ll speed through the line without inspiring the next murder mystery novel for the guy behind you.

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