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Cool Dad Job: Cofounder, Parks Project

Cool Dad Vibe: Outdoorsy

Cool Dad Bona Fides: After three years as the director of the shoemaking startup and dogoodery TOMS, Keith Eshelman left to cofound Parks Project, an apparel brand that simultaneously celebrates America’s National Park System with rad merch and provides meaningful financial support for the maintenance of public lands. To date, The Parks Project has given funds to over 30 conservancies around the county that do on-the-ground work in parks. He told one interviewer that “One of my life goals is to build this business so I can bring my kids to all the parks one day.” Those kids? 5-year-old Everly and 3-year-old Leo. That goal? Super admirable.