working parents
How Parenting Works

This Is What It Looks Like When A Fortune 500 Company Takes Working Parents Seriously

This video was produced with our partners at Plum Organics®.

You know the challenges working parents face, because you’re a parent and you work. You know that it’s cool to trade stories with coworkers about a toddler’s hilarious grammatical error or a pre-teen’s Mensa-level LEGO skills, but missing a meeting to attend a dance recital? Blowing a deadline because your kid is struggling in school? Real talk, about real issues that real parents face, trying to meet the demands family and a career at the same time? That’s practically NSFW.

[youtube https://www.youtube.com/watch?v=dqLyB5srdGI expand=1]

Stew Friedman is a professor at University Of Pennsylvania’s Wharton School and one of the country’s leading thinkers on how work and life intersect. For more than 20 years, he’s studied employers, employees, corporate culture, and executive leadership, and he’s developed innovative programs that help parents accomplish more at home and on the job — without sacrificing either. It’s not as crazy as it sounds, and it starts with speaking up about being a working parent.

This video was produced with our partners at Plum Organics® , the nation’s no. 1 organic baby food brand and creators of #ParentingUnfiltered, an award-winning campaign about the realities of parenting – the good, the bad and the downright smelly. Because Plum Organics believes by revealing our true experiences as parents, we open ourselves up to solutions that make life more amazing. See more about how parents work here.

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