Routine Behavior is a new series where we talk to guys who successfully juggle businesses, careers, and parenting about the routines that keep them on track. Up next is Jeff Krasno, cofounder and CEO of Wanderlust, the brand behind its eponymous festivals that combine yoga, biking, hiking, live music, wellness talks, booze, healthy food, and whatever the hell else they want in cities around the globe.
Krasno is a father of 3 girls — ages 10, 7, and 5 — who maintains a “quasi-hipster lifestyle in the ultra-hip neighborhood of Williamsburg Brooklyn, the only neighborhood that actually exists in the world.” When this successful entrepreneur is not spreading good vibes around the world, he can be found cooking family dinner, reading bedtime books, or performing one humiliating exercise routine in some dark Brooklyn basement. Allow him to explain.
What time do you start answering emails in the morning?
I would give that a solid somewhere between 6:30 AM and 7. There’s a round of emails pre-kids.
How do you reconnect with your kid when you get home from work each day?
I do reading, that’s key. So we are currently in the midst of Mrs. Frisby and The Rats of NIMH. We’ve done a lot of books, but that’s just bedtime stuff. So, at like 8:30 to 9:30, I read the printed matter in a physical book.
What’s the one piece of kid-related gear that you can’t live without?
That must be the scooters, because we live in a neighborhood, and we walk around a lot. There are 3 scooters that are pretty key towards everyone getting anywhere in a reasonable amount of time. Not motor scooters, more like Razor Scooters. There are different ones for every age bracket, so there’s the 4-wheeled scooter, 3-wheeled scooter, and the 2 wheeled scooter. We’ve enjoyed them all and currently still do.
How many times a week do you get home for dinner and do you ever cook?
Yes to the second one. I cook a lot. I love to cook. And I would say I’m pretty good about dinner. I would say I’m home probably 5 or 6 nights a week for dinner. I’m cooking maybe 2 or 3 of those.
How much exercise do you get in a given week and what kind?
I exercise every day for about an hour. I have my own trademark, very embarrassing form of exercise that I’ve made up myself, called joga. J-O-G-A. I’m sort of joking with you but not completely. It’s where I jog, and I’m getting cardio on the bottom half of my body as I’m propelling myself forward with my legs. And I do yoga on the top.
“Soccer is a bond that I share with my kids. I’m there screaming at the sidelines. I’m there at every practice. But like everything else, I’m a total f—king loser.”
You can laugh. It is very funny. I prefer to do that in esoteric parts of the world where I will not be judged by my peers, but in [my neighborhood of] Williamsburg it’s a little trickier. So when I’m traveling or I’m somewhere in nature — I live halftime in the Hollywood hills — I go up in the trails and joga to my heart’s content. Williamsburg, when I’m here, especially in the winter, I can actually transfer joga to the stationary bike.
I belong to a gym across the street called Soma, and it’s fantastic because in the basement of Soma they have a dark cycling spinning room. I go in there by myself, and I shut the door. And almost in the pitch black, I spin on the bottom and do yoga on the top. You can just imagine what that looks like: warrior poses, and different flexibility and strength things with my arms, while my legs propel ahead.
What’s the longest you’ve ever played with your kid without looking at your phone?
We are tennis players, so we will play tennis for good stretches of time. Maybe 90 minutes, I’ll give myself.
How often do you travel for work and do you look forward to it or dread it?
I’m traveling literally all the time, so it’s not a dread or looking forward to. I travel with my family a lot, especially during festival season. We’re going to leave tomorrow, and we’re gone all summer. I’m traveling to crazy resorts across North America. I actually love to travel. I don’t dread it. And I’m gone 200 days a year. Two-thirds of the time is with my family. That would probably be 133 days.
[youtube https://www.youtube.com/watch?v=Ld2qJe5o1es expand=1] What’s your go-to when you need to completely turn your brain off?
Joga is a good one. Tennis is fantastic. Anything that really requires a ball really works well for us men. I do have a regular yoga meditation practice. Meditation is really good because the whole point of it is taking your mind off things. I don’t think anything quite works like chasing a ball. I like to chase yellow fuzzy ones on a consistent basis, so I would say tennis.
What’s your go-to when you need work-related inspiration?
In the great words of Don Draper, “I think about it all day, and then I go to the movies.” Because I’m a firm believer that wisdom comes in the spaces. And I seem to devote all my wisdom to my work there. The best thing I can do for creative inspiration is take a hike or go to the movies. That’s what I do for creative inspiration: I get away.
How’s your attendance record at your kid’s events/games/milestone moments?
Excellent when it involves sports, and horrible when it involves anything else. Basically what I said is “I’m going to pick one thing to go deep on,” and that was soccer. And that’s my thing with my kids. Soccer is a bond that I share with them. I’m there screaming at the sidelines. I’m there at every practice. But like everything else, I’m a total f—king loser. School plays: nah. All school things: forget it. People don’t even know that I exist. But soccer: I’m the guy. I’m there. I’m super involved. I know all the kids’ names.
“In the great words of Don Draper, ‘I think about it all day, and then I go to the movies.’ Because I’m a firm believer that wisdom comes in the spaces.”
What’s your kid’s favorite book at the moment?
Probably Mrs. Frisby and The Rats of NIMH, because we’re reading it. It’s a story about a group of rats that get trained in a laboratory and learn how to read. It’s pretty interesting.
But we also did the entire suite of the C.S. Lewis The Lion, The Witch, And The Wardrobe series, and that took us a few months. That one is pretty much on the in the front burner of the brain.
What’s your kid’s favorite toy at the moment?
My littlest daughter has a tiny little stuffed mouse that she calls Cheese, and she doesn’t really go anywhere without Cheese. So I’m going with Cheese.
What about a new parenting app that’s recently proved useful?
No, [we don’t use any parenting apps]. We play a little online Scrabble, but that’s kind of embarrassing, so maybe I’d leave that out.
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